Enchanted Life has announced a new, personal care e-Commerce site for the multicultural community. Its mix of over 75 brands includes skincare, cosmetics, bath and body, fragrance, nails, styling tools, and home products.

Skincare and cosmetic brand partners include Ahava, Shea Terra , Atopalm, 3 Sisters, Bobbi Brown, Alison Raffaele Cosmetics, VIBE, and Lashem. Haircare brands include Hair Rules, Carol’s Daughter and Wonder Curl. Nail brands include Butter London, Londontown, and Barielle. Fragrance brands include Burberry, Bugatti, Cartier, Usher, Gucci, and Dolce & Gabbana. The site will also include men’s grooming and children’s brands.

Enchanted Life will also feature content in its blog, Tanglewood Lane. It will highlight some of the top professionals in the industry as they share their expertise and knowledge with consumers.

Blog contributors will include the founder and CEO of Bobbi Brown Cosmetics, Bobbi Brown; renowned author and frequent TV personality, Dr. Ian Smith; best-selling author and TV host, Lloyd Boston; and founder and CEO of Big Girl Cosmetics, Kiley Russell.

Phil Williams, CEO/founder, Enchanted Life, commented:

“Enchanted Life is unique to the market, offering the multicultural community a resource to use as a destination for beauty needs and questions. We believe we will provide an open forum on beauty, health and wellness within the multicultural community, something that hasn’t been available previously.”

This spring, a mobile marketing tour has been planned to promote the new site. It will feature a branded mobile unit that will travel to the top 10 cities across the U.S, including: New York City, Atlanta, Philadelphia, D.C, and Miami.

The mobile unit will be on the road for three months, will feature a DJ, beauty demonstrations from some of Enchanted Life’s top brands as well as some fun, interactive activities. Local experts will also be onsite providing beauty services including: manicures, hair care consultations and shaves for men.